Tools
We are building a small set of plain-English tools to help readers work through franchise research faster. They are not live yet — this page is a roadmap, not a launch.
What we are building
Each tool is built around a specific point where readers of FDDs and franchise marketing materials most often get stuck.
A structured, FDD-aware checklist of questions to ask a franchisor and documents to request before you sign. Organized around Items 5–7, 19, and 20 of the FDD, plus the conversations a sales conversation typically skips.
Status: in development
Plain-English definitions for the 23 numbered FDD items plus the most common sub-terms (royalty, marketing fund, technology fee, area developer, master franchisee, Item 19 representation, etc.).
Status: in development
A walkthrough of how to read Item 19 financial performance representations — what the averages do and do not represent, why the absence of an Item 19 is itself a signal, and how to interpret normalized vs. gross figures.
Status: in development
Independent research publisher. Nothing on this site is investment, financial, legal, or tax advice. We do not sell, broker, or recommend franchises. Read full disclosures