Research by category

Industries we cover

We organize our research by industry so you can see how the FDD, fee structures, and disclosure norms differ by category — not so you can shop a catalog. We don't sell franchises.

Categories

The six franchise categories we research

Each tile below opens a short editorial note on what's typical in that segment — fee ranges, franchise structures, and common pitfalls to read for in the FDD.

Food & Beverage

QSR, fast casual, coffee, bakeries, ghost kitchens, and beverage concepts.

Retail

Specialty retail, convenience stores, resale franchises, and service retail.

Home Services

Cleaning, restoration, HVAC, plumbing, and home-repair franchise systems.

Health & Wellness

Senior care, fitness, beauty, spa, and wellness franchise brands.

Business Services

B2B services — staffing, signage, commercial cleaning, and consulting systems.

Education & Child

Tutoring, child care, early learning, and supplemental education programs.

What to expect by category

Scope indicators, not performance claims

The figures and patterns below describe what is commonly disclosed in publicly filed FDDs. They are scope indicators — not predictions of what any particular franchisee will earn or experience.

Food & Beverage

Food and beverage is the largest franchise category by unit count and the most varied in capital requirements. QSR and fast-casual concepts commonly disclose total initial investment ranges from the low six figures up to several million dollars depending on real estate and build-out. Royalty rates in this segment are commonly in the 4–8% of gross sales range, often paired with a separate marketing fund contribution of 1–3%. Common pitfalls include territory definitions drawn by radius rather than demographic criteria, and royalty structures that escalate with sales volume — read Items 6 and 12 carefully.

Retail

Retail concepts range from specialty stores and resale formats to convenience and service-retail systems. Initial investment is heavily shaped by inventory and build-out, and the Item 7 estimate typically reflects both. Royalty rates in retail commonly fall in the 4–6% range, with additional contribution to system-wide marketing funds. Key things to read include Item 8 (product and supply sources — many retail franchisors require approved suppliers), Item 11 (the franchisor’s right to use your sales data), and Item 20 (outlet counts — retail has a high closure rate relative to other categories).

Home Services

Home services spans residential cleaning, restoration (water, fire, mold), HVAC, plumbing, electrical, and home-repair systems. Initial investments are often lower than food or retail because most concepts are home-based or van-based at start-up, but territory design and minimum-unit-development obligations can change the math quickly. Royalty rates are typically in the 5–9% range. Watch Item 12 for territory restrictions and Item 17 for renewal, termination, and transfer rules — the franchisor-driven lead generation model varies a great deal across brands.

Health & Wellness

This category covers senior care, fitness, beauty, spa, and wellness concepts. Initial investment varies enormously by sub-segment: senior-care can require real estate and build-out comparable to food concepts, while fitness and beauty can be lower. Royalty rates are commonly in the 5–8% range, with marketing fund contributions layered on top. A common pitfall is Item 19 (earnings claims): many health-and-wellness franchisors decline to provide a financial performance representation, which the FTC expressly permits — read the FDD’s prescribed "We do not make any representations" statement when it appears.

Business Services

Business services is the catch-all for B2B franchise systems: staffing, signage, commercial cleaning, business consulting, and similar. Initial investment is often modest because the business runs out of a small office or home office; the larger cost is usually the working capital required to ramp a B2B sales pipeline. Royalty rates in this segment are frequently in the 5–10% range. Structures vary from owner-operator single units to area-development or master-franchise models — read Items 5, 6, 7, 8, and 12 carefully.

Education & Child

Education and child-care covers tutoring, supplemental education, child care, and early-learning systems. Initial investments range from modest (tutoring, often under six figures) to substantial (child care, which carries real estate, build-out, and licensing costs). Royalty rates vary widely, often in the 6–10% range, sometimes paired with a substantial technology or curriculum fee. The common pitfall is licensing-related: child-care concepts are regulated at the state and local level, and the franchisor’s Item 3 (litigation) and Item 9 (your obligations) sections should be reviewed with a regulator-savvy attorney.

Independent research publisher. Nothing on this site is investment, financial, legal, or tax advice. We do not sell, broker, or recommend franchises. Read full disclosures